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FEATURED TRADE FAIRS


MEDICA: DUSSELDORF
NOVEMBER 12-15, 2014
Good international business contacts are becoming increasingly important for manufacturers of medical technology and medical products. Only those that are well-positioned at the international level are able to balance weaknesses in individual markets and profit in the long run from a market that, seen globally, is growing.
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TOY FAIR: NUREMBERG
JAN 28- FEB 2, 2015
Spielwarenmesse invites trade visitors to attend the Toy Business Forum. Visitors can bring their knowledge of the industry up to speed at the free forum. Experts explain new and worthwhile aspects of a daily topic in 30-minute presentations. The Toy Business Forum thus provides everyone interested in the industry with a comprehensive view of current market developments and marketing trends.
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GULFOOD: DUBAI
FEBRUARY 8-12, 2015
Gulfood is your unrivalled opportunity to source and select from an incredible global product showcase. A warm welcome awaits you at this buzzing event, where you will network with thousands of industry peers and people passionate about driving the market forward.
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CeBIT Hannover
MARCH 16-20, 2015

CeBIT 2014 attracted a total of more than 210,000 visitors. “This means we reached 90% of our overall visitor targets,” said Frese. “This gives us a firm foundation on which to continue enhancing CeBIT as the No. 1 international, business-only event for the digital industry.”

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PHOTOKINA: COLOGNE
SEPTEMBER 20 - 25, 2015
The decision-making competence of the trade visitors was also impressive. In fact, initial results of an independent survey show that around two-thirds of visitors (65 per cent) were either main procurement decision-makers or else had decision-making input
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DRUPA: DUSSELDORF
JUNE 2-15, 2016
After a strategic realignment, the drupa 2016 – undisputed no. 1 flagship fair for print & crossmedia solutions – will be relaunched with a substantially reviewed nomenclatura and a new key signifier. With the slogan “touch the future” it will focus on the industry’s innovative strength and establish a platform for future technologies.
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K PLASTICS & RUBBER: DUSSELDORF
OCTOBER 19 - 26, 2016
K 2103, International Trade Fair – No. 1 for Plastics and Rubber Worldwide, in Düsseldorf, Germany exceeded the high expectations of companies from this sector. The growth in this industry along with the confidence of the companies to be able to showcase pioneering product innovations for all sections of the value added chain raised justified hopes for a good trade fair and brisk post-show business
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TTI Travel is a Corporate Trade Fair Hotels and Travel Planning Agency Specializing in Trade Fair Travel Arrangements and Trade Fair Hotels Reservations for Professional Trade Fair Visitors, Trade Fair Exhibitors and Trade Fair Professionals to Major International Trade Fairs, Trade Shows and Trade Expositions Worldwide.

TTI Travel brings market partners together, making their presence at our partner trade shows effortless and profitable. Our services include pre/post show hotel accommodations and flight arrangements, group bookings, factory or plant visits and spouse programs.

TTI Travel Clients include the U.S. Representative Offices of International Trade Shows, Professional Trade Organizations and Major International Trade Corporations.

TTI Travel will organize Trade Show Travel arrangements for clients attending Trade Shows, Trade Fairs and Trade Expositions in Frankfurt, Hannover, Dusseldorf, Cologne, Paris, Singapore, Munich, Barcelona, Moscow and Verona to Trade Shows such as Nuremberg Toy Fair, Gulfood Dubai, drupa, Photokina, K Plastics Fair, InnoTrans Berlin and IWA Nuremberg.

TTI Travel has Direct Hotel Contracts in the major International Trade Show and Trade Fair cities and Net Airlines Contracts and can therefore offer highly competitive pricing to our clients.

TTI Travel Specialists routinely conduct site inspections of all recommended Trade Shows and Trade Fairs hotels and our Trade Show Reservations Specialists are completely familiar with the quality and features of each property. They can often make timely and appropriate suggestions to better serve your travel needs and budget requirements.
Trade Show Planning Timeline
Utilize a Trade Show Planning Timeline and Checklists to Maximize Your Results

Phase 1: 12+ Months… Set Your Strategy
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Identify the role trade shows will serve, as part of your overall marketing and sales strategy. Then, secure buy-in within your organization.
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Develop a detailed trade show budget and forecast your return on investment.

Phase 2: 9 to 12 Months Before Show
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Set specific objectives for your show such as number of product sales, leads generated, publicity secured, etc.
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Identify your booth space needs, along with your exhibitor resources for booth accessories, banners, marketing collateral, equipment, and promotional items.
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Register and reserve your display stand space with the event sponsor and request full details on exhibit requirements.
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Develop a trade show marketing plan that utilizes a mix of promotional methods to reach prospects. Your plan should be divided into three sections: 1. Pre-Show Marketing, 2. At-Show Marketing, and 3. Post-Show Marketing.

Phase 3: 6 to 9 Months Before Show
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Write a compelling sales message that gets across the key points you want to communicate at your exhibit in 30 seconds or (preferably) less. You and your staff will need to rehearse this message and use it confidently at your booth to maximize your effectiveness.
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Determine your exhibit design, layout and graphics needs. You can hire a company to handle design and production or take a more hands-on approach by using web-based exhibition design software to create the look and configuration of your display before handing it over to an exhibit producer. Take your time to select an exhibit firm that meets your needs, based on capabilities, design talent, cost and delivery timing.
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Along with your exhibit design, consider your lighting needs. Depending on the type of product or service you are promoting at a given trade show, illumination can play an integral role in attracting attention and/or complementing the image you want to project. For example, you may want use lighting truss to add more drama and focus to your booth area or highlight a specific product you are promoting.
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Identify high-impact tradeshow giveaways and promotional strategies you will use to attract visitors to your display area.
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Determine the literature and marketing materials you will need at the show - and begin design and printing work.

Phase 4: 3 to 6 Months Before Show
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Order your giveaways or promotional items.
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Continue working with vendors on your display booth, exhibit items, and marketing materials. Confirm delivery dates and adherence to your trade show planning timeline.
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Determine staffing requirements, develop booth schedules, and plan training sessions.
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Identify how you will ship your display and other items to the show.
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Begin making travel arrangements, including airfare, hotel and car rental reservations, if necessary.
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Launch pre-show marketing initiatives.

Phase 5: 1 to 3 Months Before Show
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Put together follow-up packets to send immediately following the show to your leads.
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Continue pre-show marketing activities
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Make all travel arrangements.
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Schedule staff training.
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Contact event sponsor for any last minutes details.
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Finalize production of booth display, promotional items, and marketing materials – and confirm shipping dates.
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Finalize all travel arrangements.
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Schedule dinners or other meetings to be held at the show with prospects, distributors and/or customers.

Phase 6: 1 Week Before Show
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Complete staff training.
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Confirm shipping arrival dates for your booth display, promotional items and materials.
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Double check that all action steps on timeline have been covered.

Phase 7 – Follow-up Activities: 1 Day to 1 Week AFTER Show
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Analyze leads, send follow-up packets, and make contact as appropriate.
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Evaluate success of trade show participation compared with objectives from your trade show plan.
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Review your budget compared to your actual expenses for the show. Determine your return on investment.
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Make recommendation whether to participate in the same trade show next year. Include suggested changes, enhancements, and other trade show ideas.
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